Radio Bristol Spotlight: The Dimestore Cowboys - The Birthplace of Country Music
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Radio Bristol Spotlight: The Dimestore Cowboys

A promotional image of the group The Dimestore Cowboys. A group of six musicians are posing all facing the camera and looking into the lens. They are all posed in front of drum kit and amps in a studio space. The lighting is moody and dark, no one is smiling. Members of the group are dressed in rustic western attire and dark clothing.

Ella Patrick is a Production Assistant at Radio Bristol. She also hosts Folk Yeah! on Radio Bristol and is a performing musician as Momma Molasses.


Radio Bristol is proud to offer a platform to local and regional artists, artists who are often underrepresented on a national level yet deserving of that audience. In expanding upon Radio Bristol’s core mission we are pleased to bring you our latest series – Radio Bristol Spotlight. Radio Bristol Spotlight is a series highlighting top emerging artists in our region. Through interviews and performance we will learn more about the musicians who help to make Central Appalachia one the richest, and most unique musical landscapes in the world.

A few different names, 15 years of performing, and two lead singers later, The Dimestore Cowboys have re-emerged as a major player in the Tri-cities music scene. Originally known as JB Five and Dime, the band was started as a passion project between bass player and songwriter, Jason Shaffer and his long time singing buddy James Brashears. The two began playing at local watering holes and small venues around 2008, and shared lots of music and good times.  

 A promotional image of the group The Dimestore Cowboys. A group of six musicians are posing all facing the camera and looking into the lens. They are sitting on an old 1970’s style floral couch next to an old large TV with amps and other miscellaneous music equipment surrounding them. The lighting is moody and dark, no one is smiling. Members of the group are dressed in rustic western attire and dark clothing.
The Dimestore Cowboys. Left to right: Jason Vaper, Julia Wilson, Torrey Warren, Jason Shaffer, Adilene Delgado, and Travis Bentley

However, with the onset of the pandemic, the band came to a screeching halt causing the lead singer of the group to step down to refocus on work and family. The Dimestore Cowboys reformulated with a new line up adding frontman Travis Bentley, harmony vocalist and fiddle player Julia Wilson, Adilene Delgado on drums, lead guitarist Torrey Warren, and Jason Vaper on keys. Shaffer, the only original member remaining, has continued to be a driving force within the band and currently shares songwriting duties with Bentley. Shaffer was raised in Hiltons, VA just a few miles from the Carter Family Fold, and cites The Carter Family and old mountain music as a major inspiration for his writing. Travis Bentley grew up singing gospel music in church just outside of Bristol in Hickory Tree, TN and possesses a velvety twang that will make your hair stand on end. When not playing out, you can find Shaffer working at the well known local music store Campbell’s Morrell Music.

With their new line up in place the band has exploded onto the scene scoring high profile gigs opening for acts such as Mark Chestnut, Laid Back Country Picker, Tan and Sober Gentlemen, and is slated to be on the lineup for Bristol Rhythm and Roots this coming September. With two electric guitars, a Fender Rhodes organ, and fiddle in toe the band has some major grit with plenty of old school vibes. Shaffer says the talents of the new group and vocal harmonies between Travis and Julia have been taking the band to the next level. In 2022 Dimestore Cowboys released a new album aptly titled Let’s Try This Again recorded mixed and mastered by Mike Stephenson at Classic Recording Studio in downtown Bristol, VA. 

A stand out track from the new record, Appalachian Troubadour displays major radio playability dealing with themes of classism in Appalachia, spirituality, and the pressure of social norms. Listening to the new record you can’t help but feel like you’re hearing the next big band to emerge from the growing country music scene in the region which has recently birthed major talent such as 49 Winchester and Amythyst Kiah. Listeners can also hear influences from bands such as The Drive By Truckers and American Aquarium. You can listen to their latest release by visiting The Dimestore Cowboy’s bandcamp. 

Currently the group is working on a second release which is due out this coming Fall, and are looking to tour more extensively. This summer has proved to be busy for The Cowboys, with regional festivals, theater shows, and outdoor events. Follow their music and tour schedule by visiting their Facebook.