By Julia Underkoffler, Collection Specialist at the Birthplace of Country Music Museum
Come see our special exhibit, Cardboard History of Blue Ridge Music open until July 21, 2024!
Poster advertising has been used as a marketing tool since the late 1800s. Companies and businesses would advertise anything from places to shop, war propaganda and music events. Since these posters were often made of paper and glued to an outside surface, like a telephone pole or outside of a business storefront, many early posters ads did not survive and are often highly sought after by many collectors.
Letterpress is one of the most recognizable forms of concert posters in Country music styles. Letterpress printing is a technique, which has been used for centuries, of printing multiple copies of the same design by inking a raised surface and stamping it on a piece of paper. Similar to a stamp, the letters and designs are replaceable. The design is held together with a frame and is placed opposite of how the poster will be hung. To learn and make your own letterpress poster sign up for a Letterpress workshop with BCM and King University on March 16, 2024.
Learn more about letterpress locally at the Burke Print Shop at the Wayne C. Henderson School of Appalachian Arts in Marion, Virginia.
The company that would later become Hatch Show Print was founded in 1875 and became infamous in the country music industry for their work with the Ryman Auditorium and the Grand Ole Opry starting in the mid-1920s. You can join us for a Speaker Session on April 9, 2024 with guest Celene Aubry from Hatch Show Print to learn more!
Today, however, many posters are produced digitally. There is still a deep nostalgia for letterpress posters.
Fifth Annual Fiddlers Convention
Donated to BCMM in 2017, this poster advertises the fifth annual Fiddlers Convention and North Carolina State Championship held at Cool Springs School in Statesville, North Carolina on November 19, 1966. Dwight Barker, a radio and TV personality, was the M.C. for the convention. There were cash prizes for the top three best bands, best banjo players, and most promising talent, as well as trophies to the state champions.
Roy Acuff for Governor Poster
Donated at the request of the late William Wampler in 2016. The poster was produced for Acuff’s Tennessee Governor campaign in 1948, when he accepted the Republican nomination. Although he did not win the Governorship these posters survived and reproduction prints are still being sold by Hatch Show Print. The copy in our collection was signed by Acuff on August 26, 1972.
Mountain Stage/BCMA
A signed poster from a partnered show between Mountain Stage, a live radio program in West Virginia, and the former Birthplace of Country Music Alliance (BCMA) organization. In 2013 BCMA and Bristol Rhythm and Roots Reunion merged to create the Birthplace of Country Music Inc. organization. This event was on August 21, 2011 and included Jim Lauderdale, John Lilly, Red Molly, The David Mayfield Parade, Vince Gill, and hosted by Larry Groce.
Orthophonic Joy
Orthophonic Joy is a collection of reimagined recordings of the original 1927 Bristol Sessions songs. This album was produced by Carl Jackson, a Grammy award winner and used as a benefit for the Birthplace of Country Music Museum. The album includes Emmylou Harris singing “Bury Me Beneath the Willow”, Dolly Parton singing “When They Ring Those Golden Bells”, Sheryl Crow singing “The Wandering Boy,” and Brad Paisley and Carl Jackson singing “In the Pines.” This CD can be purchased in the museum store.
Learn more about the making of Orthophonic Joy here.
Bristol Rhythm and Roots Reunion Festival Posters
Starting in 2001 the Bristol Rhythm and Roots Reunion festival (BRRR) was created to celebrate the rich musical heritage that was popularized by the 1927 Bristol sessions. Occurring on the second weekend in September every year, BRRR has seen countless legendary musicians on the lineup, like The Del McCoury Band, Little Jimmie Dickens, Jim Lauderdale, who made his first appearance in 2004, and Marty Stuart just to name a few. Each year the organization gets a different artist to create and design the festival poster. Over the last 20 plus years we’ve had artists including Willard Gayheart, Charles Vess, and Leigh Ann Agee and many more. Only so many of these posters are printed every year and once they are gone, they are gone! Below are some of my personal favorites.
2001 Bristol Rhythm & Roots Reunion Poster
The first year highlights the train station which helped many artists get to Bristol in 1927 to record with Ralph Peer and make Bristol what it is today!
2005 Bristol Rhythm and Roots Poster
I love all of the artists that were included in this poster. It is a great way of showing the impact Bristol has had to music.
2006 Bristol Rhythm and Roots Poster
This poster was designed by Charles Vess. I absolutely love how the colors complement each other and the tree roots making a treble clef.
2021 Bristol Rhythm and Roots Reunion Poster
This will always be one of my favorite BRRR posters because it was my first BRRR.
10th and 20th Anniversary Posters
These are two special posters we came out with for the 20th anniversary. This is a great way to display all of the first 20 years of festival posters.
Several years of Bristol Rhythm and Roots Reunion posters are still available for purchase at the museum store.