BCM Message: Cultivate Community "Homegrown in the Heart of Appalchia" - The Birthplace of Country Music
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BCM Message: Cultivate Community “Homegrown in the Heart of Appalchia”

A photo of Molly Tuttle holding up a love sign at Bristol Rhythm & Roots Reunion 2025.

BRISTOL, Tenn.-Va. (Nov. 26, 2024) – The Birthplace of Country Music (BCM) is encouraging everyone to cultivate community this holiday season by supporting locally-owned businesses, nonprofits and homegrown events that make Bristol and the surrounding region a truly special place. As an incentive, BCM is offering a special gift to the first 3,000 people who order discounted weekend passes to its 24th annual Bristol Rhythm & Roots Reunion, slated for Sept. 19-21.

Bristol Rhythm & Roots Reunion graphic with a wildflower and festival dates Sept. 19-21, 2025.

“There’s no better way to show your love for the community than by supporting small, locally-owned businesses and nonprofits,” said BCM Executive Director of Advancement Leah Ross. “It’s like planting seeds in your own back yard. It takes time and care to nurture. Then it grows and brings beauty to your life and to the lives of your neighbors.”

A photo of Molly Tuttle holding up a love sign at Bristol Rhythm & Roots Reunion 2025.
© Birthplace of Country Music, photographer: Sophie Harris

Black Friday Deal: “Homegrown in the Heart of Appalachia”

Bristol Rhythm & Roots Reunion, one of the most beloved music traditions in our region, is a gift that lasts far beyond the holiday season. On Black Friday, BCM will offer weekend passes to Bristol Rhythm 2025 for the discounted price of $125 (plus tax/fees). As a special touch, the first 3,000 wristbands sold for the event will include a packet of wildflower seeds–a lovely reminder to nurture your garden as you nurture our local economy and community. Keep an eye on the festival’s social media channels on Black Friday for a special artist announcement!

The Black Friday sale will continue through Cyber Monday, Dec. 2. Tickets will be sold exclusively at The Museum Store at the Birthplace of Country Music Museum and online at BristolRhythm.com. The deadline for online orders to be delivered in time for Christmas delivery is Dec. 11. If choosing the print-at-home ticket option, you will save on shipping and exchange your tickets for wristbands at the festival. Payment plans are also available.

Gif of festival mailer with seed packet.

Small Business Saturday: Shop small and cultivate local connections. 

Join the nationwide movement Nov. 30 to champion small. locally-owned businesses in your community and help nourish your local economy. Do you have family in town for the holidays? Plan your downtown Bristol itinerary to include shopping, a tour of the Birthplace of Country Music Museum, and a great meal at one of Bristol’s amazing restaurants. Need a souvenir? The Museum Store has an array of Bristol-centric and music-related items you won’t find anywhere else. 

A photo of snowmen made of glass in The Museum Store at the Birthplace of Country Music Museum.

Artists Sunday: Celebrate local artistry.

Join the largest movement in the country to support local artists, creators and performers in your community on Artists Sunday, Dec. 1. Take the time to explore the wealth of talent found here in the heart of Appalachia with a growing number of artisans who create one-of-a-kind, handmade works of art or support your local music scene by buying merchandise and CDs directly from performers at their shows or through their websites. The Museum Store is one-stop shopping for artwork, pottery, jewelry, and more.

Cyber Monday: Cultivate growth locally.

Many locally-owned businesses offer the same shop-at-home convenience as online retailers and big box stores. Keep your dollars in your community by supporting local businesses with online storefronts. Starting on Black Friday, BCM will offer an exclusive “Homegrown in Appalachia” line of festival merchandise at BristolRhythm.com while supplies last.

An image of the exterior of the Birthplace of Country Music Museum with snow on the ground.

Giving Tuesday: Planting seeds to help your community grow.

On Giving Tuesday, Dec. 3, take a moment to reflect on the importance of supporting local nonprofits that rely on donations to continue their vital work. From local food banks and charities to arts and culture organizations like BCM, it truly takes a village to make an impact. Just as you water and tend to a garden to see it grow, your support helps these organizations flourish and thrive, ensuring the future prosperity of our community. Consider a one-time or monthly donation to BCM at BirthplaceOfCountryMusic.org/donate-givingtuesday2024/ and help keep the legacy of the 1927 Bristol Sessions alive for future generations.

For more information about the Birthplace of Country Music Museum, Bristol Rhythm & Roots Reunion, or WBCM Radio Bristol, visit BirthplaceOfCountryMusic.org.