Getting the word out takes on a special significance when one talks about the method that the visual word is produced. Many have heard of the history of printing, that Gutenberg produced the first movable type in Europe. Some know that over the following five hundred years, printers used a variety of technologies, from monotype to linotype and letterpress to offset printing to our modern digital processes. Yet few recognize the threads that run through the centuries of printing that are reflected in the current exhibit at the Birthplace of Country Music Museum entitled, “A Cardboard History of Blue Ridge Music.”
A variety of posters which have come from the Sign of the George Press at King University, Bristol, TN. The Chandler and Price press, workhorse of the Sign of the George Press.
These posters that anchor the exhibit were produced with handset and letterpress printed type, some from small local print shops and some from more established print shops, such as Hatch Show Print in Nashville. The posters used primarily wooden type, which could be up to 5” in height to grab your attention. Some of the smaller type up to 1” were metal. Both types would have been arranged and fastened together to be printed on presses that had their origins in the early days of printing, both presses that were flat bed operated manually and presses that were motorized.
In the early days of country music, hand bills that could be put up in stores and stations advertised the location of music shows. The posters of this collection are primarily from the 40s through the 70s and advertised concerts and small festivals. They were printed on thick cardboard, were cheap and easy to produce, and were expected only to last from the time of posting to the time of the show and then thrown away. The fact that many have survived is a tribute to both the stability of the printed form and the diligence of those who recognized their historical importance.
Letterpress printing is a trade that has gone out of favor with the coming of more modern techniques, but has reemerged as a craft in the art field. When many of the old shops closed or were converted, often the type was scrapped, the presses were sold for their weight in cast iron, and the typecases ended up as showcases for knick-knacks. For those materials and equipment that survived, the current recognition of hand-crafted art will prolong the legacy of the printing trade.
Letterpress refers to both the type of medium which is being printed, as well as the technique and presses which are used for printing. In this context, the letters are individual or monotype. This means that each letter has to be uniquely selected and arranged to form the words. These lines of type are then firmly locked into a frame, which is then printed on a press.
Composing a body of type before printing.
Pictures that accompany the text can be made mechanically or by hand, cut from wood, linoleum or engraved. When the copy is set and prepared, ink is applied by rollers, either by hand or mechanically on the larger presses. Unique to this process is that the letters are created and set in reverse, essentially backward, so that when the impression is made it comes out right side up and readable.
Locally in Bristol at King University, the Sign of the George Press has had a resurgence with the support of the Digital Media Art and Design Department. The Press was started by Dr. George P. “Pat” Winship in the late 60s as a way to show his English students the methods that authors like William Shakespeare had to manage to get their literary works into print. Dr. Winship had a small press when he was growing up as the son of a rare books librarian and he continued the press by accumulating type and presses from the printshops that were going out of or away from the letterpress business as they modernized. The press at King is operated by Winship’s son David, a retired public-school educator who grew up with the press.
Lee Jones, left, and Joe Strickland, right, at the press with students. Both are professors with the DMAD (Digital Media Art and Design) Department at King University.
The Birthplace of Country Music Museum will offer a hands-on workshop at the Museum on March 16, which will allow participants the opportunity to learn about letterpress printing, produce a poster of their own, and to tour the exhibit. Participants will also have the opportunity to tour the Sign of the George Press on King University campus to get a close up look at the printing process.
Poster advertising has been used as a marketing tool since the late 1800s. Companies and businesses would advertise anything from places to shop, war propaganda and music events. Since these posters were often made of paper and glued to an outside surface, like a telephone pole or outside of a business storefront, many early posters ads did not survive and are often highly sought after by many collectors.
Letterpress is one of the most recognizable forms of concert posters in Country music styles. Letterpress printing is a technique, which has been used for centuries, of printing multiple copies of the same design by inking a raised surface and stamping it on a piece of paper. Similar to a stamp, the letters and designs are replaceable. The design is held together with a frame and is placed opposite of how the poster will be hung. To learn and make your own letterpress poster sign up for a Letterpress workshop with BCM and King University on March 16, 2024.
Photo by Julia Underkoffler. On loan from the Tom Murphy Collection, a part of Cardboard History of the Blue Ridge.
The company that would later become Hatch Show Print was founded in 1875 and became infamous in the country music industry for their work with the Ryman Auditorium and the Grand Ole Opry starting in the mid-1920s. You can join us for a Speaker Session on April 9, 2024 with guest Celene Aubry from Hatch Show Print to learn more!
Today, however, many posters are produced digitally. There is still a deep nostalgia for letterpress posters.
Fifth Annual Fiddlers Convention
Donated to BCMM in 2017, this poster advertises the fifth annual Fiddlers Convention and North Carolina State Championship held at Cool Springs School in Statesville, North Carolina on November 19, 1966. Dwight Barker, a radio and TV personality, was the M.C. for the convention. There were cash prizes for the top three best bands, best banjo players, and most promising talent, as well as trophies to the state champions.
Photo by Ashli Linkous. Donated in honor of all the musicians that participated.
Roy Acuff for Governor Poster
Donated at the request of the late William Wampler in 2016. The poster was produced for Acuff’s Tennessee Governor campaign in 1948, when he accepted the Republican nomination. Although he did not win the Governorship these posters survived and reproduction prints are still being sold by Hatch Show Print. The copy in our collection was signed by Acuff on August 26, 1972.
Photo by Ashli Linkous. Roy Acuff poster donated at the request of the late William Wampler.
Mountain Stage/BCMA
A signed poster from a partnered show between Mountain Stage, a live radio program in West Virginia, and the former Birthplace of Country Music Alliance (BCMA) organization. In 2013 BCMA and Bristol Rhythm and Roots Reunion merged to create the Birthplace of Country Music Inc. organization. This event was on August 21, 2011 and included Jim Lauderdale, John Lilly, Red Molly, The David Mayfield Parade, Vince Gill, and hosted by Larry Groce.
Photo by Ashli Linkous. From the Birthplace of Country Music’s Institutional Archives
Orthophonic Joy
Orthophonic Joy is a collection of reimagined recordings of the original 1927 Bristol Sessions songs. This album was produced by Carl Jackson, a Grammy award winner and used as a benefit for the Birthplace of Country Music Museum. The album includes Emmylou Harris singing “Bury Me Beneath the Willow”, Dolly Parton singing “When They Ring Those Golden Bells”, Sheryl Crow singing “The Wandering Boy,” and Brad Paisley and Carl Jackson singing “In the Pines.” This CD can be purchased in the museum store.
Photo by Ashli Linkous. From the Birthplace of Country Music’s Institutional Archives.
Bristol Rhythm and Roots Reunion Festival Posters
Starting in 2001 the Bristol Rhythm and Roots Reunion festival (BRRR) was created to celebrate the rich musical heritage that was popularized by the 1927 Bristol sessions. Occurring on the second weekend in September every year, BRRR has seen countless legendary musicians on the lineup, like The Del McCoury Band, Little Jimmie Dickens, Jim Lauderdale, who made his first appearance in 2004, and Marty Stuart just to name a few. Each year the organization gets a different artist to create and design the festival poster. Over the last 20 plus years we’ve had artists including Willard Gayheart, Charles Vess, and Leigh Ann Agee and many more. Only so many of these posters are printed every year and once they are gone, they are gone! Below are some of my personal favorites.
2001 Bristol Rhythm & Roots Reunion Poster
The first year highlights the train station which helped many artists get to Bristol in 1927 to record with Ralph Peer and make Bristol what it is today!
Photo by Julia Underkoffler. From the Birthplace of Country Music Museum’s Institutional Archives
2005 Bristol Rhythm and Roots Poster
I love all of the artists that were included in this poster. It is a great way of showing the impact Bristol has had to music.
Photo by Julia Underkoffler. From the Birthplace of Country Music Museum’s Institutional Archives
2006 Bristol Rhythm and Roots Poster
This poster was designed by Charles Vess. I absolutely love how the colors complement each other and the tree roots making a treble clef.
Photo by Julia Underkoffler. From the Birthplace of Country Music Museum’s Institutional Archives.
2021 Bristol Rhythm and Roots Reunion Poster
This will always be one of my favorite BRRR posters because it was my first BRRR.
10th and 20th Anniversary Posters
These are two special posters we came out with for the 20th anniversary. This is a great way to display all of the first 20 years of festival posters.
Photos by Julia Underkoffler. From the Birthplace of Country Music Museum’s Institutional Archives.
Several years of Bristol Rhythm and Roots Reunion posters are still available for purchase at the museum store.
The Birthplace of Country Music Museum opened its doors to the public on August 1, 2014 with a weekend of music, history and culture, food, friends and family, and so many amazing visitors. Through the past several years, as we’ve seen changes and growth; hundreds of exhibits, outreach activities, and educational and public programs; and a pandemic, we are proud and excited to be celebrating our 10th anniversary! We’ll be sharing stories, images, and videos to mark this milestone throughout the year, but today we wanted to share ten things you might not know about the Birthplace of Country Music Museum:
1. Archaeology in a Country Music Museum?
The museum is in a historic building from the 1920s, formerly a Chrysler distributorship owned by Frank Goodpasture Sr. The building was later used for entertainments like sporting matches, musical concerts, and dances, and it also once housed a cab company, barbershop, shoe store, and newsstand. All of these different uses meant that when the building was being renovated to become the museum, the construction crew found lots of archaeological curiosities from the building’s previous lives – from an intact Edison lightbulb (now hanging in the porch area of our permanent exhibits) to pieces of china to an empty bottle of Dr. H. S. Thacher’s Cough and Croup Syrup!
Creating a museum is a big job, and creating the content and exhibits is turned over to a company who does that work for a living. At the early planning stages, that was the intent, but it soon became apparent that we had numerous local scholars, experts, and musicians on our doorstep who had the expertise to do this work. And so a local content team was pulled together – led by ethnomusicologist Dr. Jessica Turner, the team included scholars and musicians from East Tennessee State University (Roy Andrade, Dr. Lee Bidgood, Amythyst Kiah, and Dr. Ted Olson) and King University (Ryan Bernard); former Birthplace of Country Music Alliance director Bill Hartley; and researcher/writer/editor Dr. René Rodgers (me!) and Sarah Tollie. Over the course of two years, this team met regularly – along with the museum’s architects Peyton Boyd and Michael Haslam, the exhibit design team at studioMUSarx, and Hillmann & Carr, the media producers – to discuss the textual panels, images and objects, and audio-visual elements that would fill the permanent exhibit space with engaging content. This decision to stick with local community members to tell the important history of the 1927 Bristol Sessions and our regional music heritage has resulted in a museum where these stories are explored with passion, deep knowledge, and personal connection, making the museum experience that much richer to our visitors.
3. Wax People
Lots of museums have dioramas with taxidermy animals or scenes/exhibits with wax museum figures. And early in the content development process, we considered two such scenes – one of The Carter Family recording in the makeshift studio on State Street and one of a producer or DJ and a band in a radio station. These wax figures can be wonderfully realistic but sometimes also just a little bit creepy – akin to dolls and all of the associated weirdness we feel with them! In the end, the cost of the wax people was out of our budget, but most importantly, after discussion and ambitious speculation, we decided to figure out how to turn what was meant to be a simple radio station exhibit into an ACTUAL live, working radio station – and Radio Bristol was born!
As we began thinking about this 10th anniversary, we started digging into our institutional archives to stir up some memories – and we found a treasure trove of stuff! One of the coolest was a stash of blueprints from past iterations of the museum design before we got to the museum we know and love today. Some things stayed pretty similar across designs, but there were also some surprises. For instance, one plan showed a second exterior marquee-style sign above the Moore Street side door bearing the words “Playing Tonight: Bill Hartley,” which would have been a great addition! Another plan illustrated a different configuration for the first-floor theater, one where there were 11 rows of seats in front of the stage in a typical theater configuration. This layout would have given the room around the same number of seats that we have today, but our current configuration is much more intimate and engaging for audiences. Finally, the biggest surprise was a plan for a third floor to be built onto the original two-story building – this space would have included offices and other administrative areas, but it was ultimately nixed as this type of construction is not allowed on buildings where historic tax credits are used to help fund the work.
Early in the museum’s life, we were excited to be recognized by peers and scholars in the museum and history fields. For instance, in 2015 the museum won the Past Presidents’ Award of Excellence from the Tennessee Association of Museums; that same year, the poster design for the Birthplace of Country Music Museum’s grand opening won in the American Alliance of Museum’s Publications Design Competition. In 2016 we were honored with an American Association for State and Local History Leadership in History Award.
Any historic building can be spooky at night when the lights are low and you might be the only one in a particular space – there are mysterious creaks and pops, dark corners, old photographs and objects, and often overactive imaginations at play. The display case dedicated to the story of Bristol’s own hometown musical hero, Tennessee Ernie Ford, frequently helped to put chills down our spines when an 8-track tape would regularly fall over with no real explanation as to why. Its mount had been built specifically for its dimensions, the mount’s attachment wasn’t loose on the back of the case, the case was sturdy and not easily moveable… Was the ghost of Ernie Ford communicating with us? Was it the ghost of a music geek who was sharing their contempt for the oft-maligned 8-track format? We’ll never know!
One of the biggest pleasures of working at the Birthplace of Country Music Museum has been the connections we have made with family members of the 1927 Bristol Sessions artists. Over the years, these relationships have helped us to tell the stories of these musicians in more detail and with more interest; they’ve shared objects and photographs with us that have enhanced our exhibits; and we’ve enjoyed spending time with them and seeing their own joy of their relatives being recognized and celebrated in the museum. At the museum’s grand opening, Georgia Warren, the last surviving member of the artists who recorded at the 1927 Bristol Sessions, and Roni Stoneman, daughter of Ernest Stoneman, participated in the ribbon cutting. Two branches of Alfred Karnes’ family connected through the museum’s Green Board, and then later held reunions at the museum. Charles McReynolds’ grandson, Jesse McReynolds, played his fiddle on Radio Bristol’s original Farm and Fun Time show. Blind Alfred Reed’s grandson brought his fiddle to the 90th anniversary of the Sessions where it was admired by Ralph Peer II, Ralph Peer’s son. The family of Jimmie Rodgers loaned us his Blue Yodel guitar in 2023, recently extending that loan through 2027 and the Bristol Sessions’ 100th anniversary! We hope these connections and relationships continue to grow, and that family members always hold the museum and the story we tell in their hearts.
8. Design Details
When designing the museum’s exhibits, the studioMUSarx team and their partners did an amazing job creating engaging displays and panels. But what’s even cooler are some of the hidden design details that can be found throughout the museum. For instance, different tonewoods were used in the downstairs theater – for those who don’t know, tonewoods are different types of wood that are used for acoustic string instruments due to their tonal qualities. Similarly, the floor of The Museum Store is made of curly maple, a wood often used when crafting guitars. Another great design detail can be seen on the reader rail in front of the radio station booth where the material used to cover speakers has been used behind the cut-outs on the rail. There are many more of these wonderful details to be found in the museum – but you’ll have to wait for a blog on another day to learn about them all!
Being a historic building, there were several elements of the original construction that we had to keep in place. One of the coolest is truly behind the scenes so not experienced by our visitors, but always appreciated by staff. In the loading bay of the museum, you can see the very top of the original ramp that led from the Goodpasture building’s first floor to its second. This was the ramp that the distributorship’s workers would have used to drive cars up to the second-floor showroom. The museum’s architect and contractors were allowed to take out the majority of this ramp during the renovation, but the top of it was kept in order to preserve the physical connection to the building’s history.
As a music museum, each room is filled with music, which requires sophisticated acoustic engineering solutions – for instance, overhead acoustic panels that direct sound downward to minimize its bleed into other areas of the space (I think of these as “sound umbrellas”!). But because it is a museum, those solutions also needed to be integrated in innovative ways into the exhibits and different spaces. In the downstairs theater, some of the speakers are hidden behind patterned acoustic tiles, while the upstairs theater has acoustic fabric on the walls to help deliver the film’s sound. Sound drivers were originally attached to the backs of the acrylic panels of the foyer sculpture, turning this piece of art into a giant speaker. Similarly, sound drivers/speakers have been placed under the pews in the chapel theater space so that when you sit in there to watch the film, you can actually “feel” the music! Steve Haas, the museum’s acoustical engineer, even created a creative acoustic activity for our educational programs – a sound driver and amplifier that we often use to show how sound travels through different materials creating different levels and quality of sound.
Dr. René Rodgers is the Head Curator of the Birthplace of Country Music Museum. She has been with the organization, first as a freelance writer/editor and later on the curatorial team, since 2012.
January 15th is recognized as Martin Luther King Jr. Day. In recognition of Dr. King’s important work and fight for the equal rights of black Americans during the Civil Rights movement, this blog details the music of the movement. Originally posted on December 29, 2018 and written by Rene Rodgers.
Here at the Birthplace of Country Music Museum, we’ve spent the past month and a half exploring the power and impact of visual imagery through the NEH on the Road exhibit For All the World to See: Visual Culture and the Struggle for Civil Rights(on display until January 7, 2019). But we’re a music museum, and one thing we know for sure: music has power and impact too.
And that is certainly true when you think about the music of the Civil Rights movement. Many of these songs had their origins in traditional hymns and African American spirituals, and while they weren’t all originally about freedom and social justice, their message was clearly relevant. Some were also revised to include new lyrics that spoke directly to the issues people were facing, such as voting rights. Others grew out of the musicians’ personal experiences or observations of the discrimination around them. These songs – often and rightfully called anthems – inspired determination and bravery, helped to lessen fears and steady nerves, focused activists’ passion and energy on the task at hand, and acted as motivators to protesters and observers alike. They were delivered by professional musicians and groups like the Freedom Singers, but more importantly they became the unified voice of ordinary people displaying extraordinary courage at rallies, marches, and protests and in churches, meetings, and workshops.
The Congress of Racial Equality (CORE) produced a record of “sit-in songs” in 1962, which included “We Shall Overcome.” The musical notes are in the form of diner counter stools. This record went along with the Freedom Highways project, when activist volunteers worked to integrate chain restaurants along the main federal highways. Image from https://library.duke.edu/exhibits/johnhopefranklin/civilrights.html
A blog post about this music would be incredibly long – it’s a long and interesting history and each song has a story! And so, we’ve chosen just five songs that highlight the power of this music, including a brief history or description of each, to get you started on an incredibly inspiring musical journey.
“Uncle Sam Says,” Josh White (1941)
Josh White’s 1941 record Southern Exposure: An Album of Jim Crow Blues, co-written with poet Waring Cuney, was called “the fighting blues” by author Richard Wright, who wrote its liner notes. One of its songs, “Uncle Sam Says,” highlighted the frustration felt by African Americans when faced with the continuing effects of Jim Crow even as they fought and gave their lives for their country. It was inspired by White’s visit to his brother at Fort Dix in New Jersey where he saw the segregated barracks and unequal treatment of the black servicemen. After the album was released, White was invited by President Franklin Delano Roosevelt to the White House for a command performance, the first black artist to do so.
“This Little Light of Mine,” Rutha Mae Harris
For many of us, “This Little Light of Mine” is a song of our childhood sung at school or church. But the song has a much more interesting history within the Civil Rights movement and beyond as a “timeless tool of resistance” – check out this NPR piece from August 2018 that celebrated the song as a true “American Anthem.”The song, both a spiritual popular in the black churches and a folk song, became even more impactful when it was employed by Civil Rights protesters and activists who often personalized the lyrics to the situation or as a way to name the oppressors they were facing. Original Freedom Singer Rutha Mae Harris demonstrates the energy and power of the song as she leads a contemporary group in its verses at the Albany Civil Rights Institute:
“I Shall Not Be Moved,” The Harmonizing Four (1959)
This African American spiritual is based on Jeremiah 17:8—9, reflecting the idea that the singers’ faith in God will keep them strong and steadfast. The song became a popular resistance anthem during the Civil Rights movement, especially in relation to sit-ins; it was also used as a labor union protest song. As with “This Little Light of Mine,” the lyrics were sometimes altered to speak to the specific cause. Maya Angelou’s poetry collection I Shall Not Be Moved was named after the song.
“Why Am I Treated So Bad?,” The Staple Singers (1966)
The Staple Singers met Dr. Martin Luther King Jr. in 1963 after a performance in Montgomery, Alabama. Roebuck “Pops” Staples, the band’s patriarch, said afterwards: “I really like this man’s message. And I think if he can preach it, we can sing it.” The group went on to write and perform many Civil Rights songs, including “March Up Freedom’s Highway” and “Washington We’re Watching You.” “Why Am I Treated So Bad” was written in reference to the treatment of the nine African American children at the forefront of integration in Little Rock, Arkansas, in 1957. It became a particular favorite of King’s and was often sung before he spoke to a crowd.
“We Shall Overcome,” Mahalia Jackson (1963)
One of the most well-known songs of the Civil Rights movement, “We Shall Overcome”exemplifies the resilience, determination, and hope of the activist leaders and the everyday protesters alike. Its origins stretch back to the early 20th century with Charles Tindley’s “I Will Overcome.” Striking workers took up the song in the 1940s, later sharing it with Zilphia Horton at the Highlander Folk Schoolin Tennessee, a center for social justice and activism. White and black activists came together at Highlander for workshops and planning during the Civil Rights movement, and some of that work involved learning songs and how to employ them in protests. Musical director Guy Carawan learned a version of the song from Pete Seeger; Carawan later introduced the song at the founding convention of the Student Non-Violent Coordinating Committee. (To hear Candie Carawan talk about the work at Highlander and the power of music during the Civil Rights movement, check out December 19’s archived On the Sunny Side show on Radio Bristol; her interview is towards the end of the show.)
