Special Exhibit: “It’ll Tickle Yore Innards!”: A (Hillbilly) History of Mountain Dew
Birthplace of Country Music Museum 101 Country Music Way, Bristol, VA"It'll Tickle Yore Innards!" explores Mountain Dew’s storied history, which began in the hills of Appalachia. The content also examines the region’s moonshining history and its ever-present “hillbilly” stereotype, both of which play an important role in the soft drink’s success. It is on display at the museum from February 26 to August 7, 2022.